A Sales Performance Gap Analysis, is an assessment tool which evaluates the current sales performance against targeted or desired sales performance to determine what gaps exist between the two. It shows what is lacking between the ideal state and the present state. By conducting a Gap Analysis for our clients, we are able to then identify ” the actual gaps” , ” the reasons for the gaps” and “what is needed to eliminate or bridge such gaps” so that the organization can act accordingly to move forward towards the goal.
From this analysis, an action plan is then developed that outlines the steps the organization needs to take in order to close the gap between the current performance and the targeted performance.
This is the very first step we recommend all clients begin with in doing business with us. This critically important and highly necessary first step, then allows us to know objectively what the challenges are and what should be done to correct or eliminate those challenges.