Account Inactivity

Ok, you provide a subscription based service for client which renews every month. You also have some clients that are not using the service. The account status is idle.  This lack of activity is general an indication that they have stopped using if for a  reason.  It is your objective to find out what the cause of the lack of continue usage of the service, and and to find ways to get them using it again. Because lack of usage eventually leads to full cancellation.

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