Lead Qualification

The lead qualification process is a process of probing and interviewing an inquiry, a lead, for the purpose of determining if an attempt to convert the lead should be made. That is, too much of a sales person’s time is wasted trying to convert a lead that is not ready to be converted. That time can be better spent with leads that possess all the factors for moving forward. Moreover, it allows the marketing person and/or sales person  to know specifically which leads should be put in a formal nurture process and which ones should be simply trashed.

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