When you have a “sales ready lead”, how often should you follow up with him to get him converted? If a lead is fully qualified, the next step in the process should be to convert it. But what if the “sales ready lead’ is no longer responding to your calls, your emails or your contact attempts? What should the approach be? Surely, you can’t afford to follow up with this lead indefinitely; be that as it may, you also need to make enough attempts before closing it out. With that stated, what is the ideal contact attempts to make to convert a “sales ready lead”?