Background

The Academy of Applied Selling was founded by Christopher Bass, MBA. Christopher has over 20 years of experience in every possible facet of sales. He has occupied various roles ranging from appointment setter, to business development rep, to closer, account executive, account manager, channel manager, sales training, sales manager and sales director. If there is a sale’s role, Christopher he has been there and done that. The Value to you is that he has the insight that only comes with experience.


He has experience both the successes and failures in pursuit of top sales goals. While the successes are vitally important as they prove, and validate what is working, but the failures are equally important in that they teach us what not to do and why.


Christopher’s unique background of theory and application has not only benefited him as an individual sales rep with a quota, it has also benefited the hundreds of sales reps of varying roles, titles and years of experience whom he has had the great fortune to manage and train.

Christopher has the “right” combination of field tested, real world experience, academics and intensive self-study to help your sales team achieve significantly greater sales production.


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