Using Emailing Effectively Yet Legally

“Emailing” is one of the most inexpensive forms of direct communication with many different applications ranging from: marketing, sales, customer service and collections.  Millions of businesses around the world use “emailing’ in one form or another.

How do you use” emailing” in your business? Do you use it as a marketing tool to generate leads? Do you use it as a sales tool to convert prospects into customers? Maybe you use it as a means of retaining and growing your existing customer base with information and offers that are both personal and relevant? Or maybe it is used to collect monies owed?

Whatever the particular applications, FTC regulates that if you are using emails for any business applications, there are certain guidelines that you must follow.  This law, the CAN-SPAM Act, was passed by Congress and signed into law by President George Bush in December 2003. Non-compliance is costly. A well-intentioned business could face very steep penalty of about “$16,000” for failing to adhere to the law.

If you are not familiar with these regulations or if you simply need to refresh your understanding, click on the following link “FTC’s CAN-SPAM Act”.

While, I am by no means an expert when it comes to “emailing”, I can offer some basic advice as I do use “emailing” very heavily in conjunction with the “phone” for both client acquisition and client retention/growth objectives.  As such, feel free to contact me directly with any specific questions that you may have.  You can reach me directly at chrisbass@safesoftsolutions.com.

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