“Permission marketing is where marketers obtain permission before advancing to the next step in the purchasing process” It is a term popularized by Seth Godin” (source). As far as I can determine, this term seems to be associated with non-interruptive marketing.
- Ask permission to send an email newsletter
- Ask permission before sending a mailer
- Ask permission before calling or Voice Broadcast
Is where a prospect gives you explicit permission consent to send out that catalogue or to send that email or that newsletter.
Is where the prospect based on taking an action.like querying a search engine, is sending a general request for information not from a particular company/person but from any one that can help with that request.
Non-Permission Marketing is a mode of marketing where the marketer, sales person, or company does not obtain permission to initiate contact. This type of marketing is also referred to as Interruptive Marketing.
- cold calling telemarketing
- door-to-door sales
- email blasts;
- Voice Broadcast or Robo Calling;