What is Content Marketing?

What is Content Marketing

According to CM Institute ( source )Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action”.


It is” non-interruption marketing”  (source). Meaning that “instead of pitching your products or services, you are delivering information that makes your buyer more intelligent”

Content marketing is the process of creating, distributing and disseminating content for the purpose of building brand and offering awareness, attracting traffic, generating and converting leads, and servicing existing clients.

What forms does content take?

This content can be

  1. articles,
  2. videos,
  3. audios,
  4. pod-casts,
  5. images,
  6. slide-shows,

What is the purpose?

Content can be used to entertain, inform and education, persuade and provide a utility.

Who creates it?

Contact can be created by the company, aggregated from other sources or be user-generated.

Where can it be distributed?

Once created, content must be distributed and disseminated. This can be done offline with mailers, brochures, magazines, flyers. It can also be done online via various online channels like:

  1. face book,
  2. twitter, linked in.
  3. Online directories
  4. Blogs
  5. Websites
  6. Emails
  7. Online newsletters
  8. you tube
  9. Flicker
  10. Social bookmarking
  11. Webinars

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